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NHL EXECS JOIN THE HUNT AGAINST THE GREAT WHITE MALE AS THEY VIRTUE SIGNAL WITH THEIR HOCKEY IS FOR EVERYONE™ CAMPAIGN



For the straight second year, executives of the National Hockey League have engaged in virtue signaling with their Hockey is for Everyone™ campaign. It does not seem like coincidence that Hockey is for Everyone™ campaign coincides with black history month in the USA.

In 2017, those of the NHL Public Relations arm released this:

In support of their longstanding commitment to diversity and inclusion in hockey, the National Hockey League, the League's Member Clubs and the National Hockey League Players' Association (NHLPA) will spotlight a variety of community-related initiatives for Hockey Is For Everyone™ month. Every day throughout February, Hockey Is For Everyone activities will focus awareness on such areas as LGBTQ; ethnicity and gender equality; socio-economic status and those with disabilities. 
In 2018, the NHL Pub Rel monkeys were at it again with this:

This year, the hockey community is proud to work with the following ambassadors who will share their stories throughout the month: Shandor Alphonso, an NHL linesman since 2014 with a Trinidad-Jamaican background, making him the second-ever black official in the League; Sfc. Joseph Bowser, a 14-year military veteran, Staff Assistant to the Secretary of the Army, and member of USA Warriors, an ice hockey program for wounded veterans; Harrison Browne, who plays in the National Women's Hockey League and is the first openly transgender athlete in professional hockey; Dave Jackson, the longest-tenured NHL referee who has worked more than 1,500 games since first joining the NHL Officials Association in 1989; Angela James, a renowned international hockey player who was inducted into the Black Hockey and Sports Hall of Fame (2006), the Ontario Colleges Athletic Association Hall of Fame (2006), and one of the first females to be inducted into the IIHF Hall of Fame (2008), Canada's Sports Hall of Fame (2009), as well as the Hockey Hall of Fame (2010); Josh Pauls, captain of the U.S. National Sled team who will be competing at the 2018 Paralympics; Fred Sasakamoose, the first Canadian indigenous NHL player and an appointee to the Order of Canada (2017); and Harnarayan Singh, the first-ever Sikh commentator to do play-by-play of an NHL game in Punjabi and English. 
 In truth, it seems as if NHL execs believe it is good to parade around those of colored races as well as women and homosexuals with self-acceptance problems, in what is reminiscent of a carnival freak sideshow parade.


Hockey is for Everyone is a Horrible Marketing Campaign


NHL hockey is no more for everyone as NBA basketball is for everyone.

Individuals get motivated by appeals to gain, which must be expressed in emotional ways. If hockey promoters were smart, they would run a campaign that makes people feel distinctive for taking up hockey, in so many words, hockey is for the elite, that is, hockey is those who are a cut above the norm.

NHL promoters would position hockey above the other major sport offerings. NHL promoters would reveal NHL hockey as wild, hard-hitting and unpredictable while MLB as dull, slow and pastoral, the NFL as lacking continuous action and the NBA as a mindless repetition of scoring buckets.

Changes in North American Demographics Might Lead to Financial Loss


Owing to the pernicious effects of unfettered immigration, Americans are experiencing rapid change in demographics. The population tilts evermore toward colored races in both the USA and Canada.

Likely, NHL owners fear a future of lower ratings and hence TV contracts that produce less revenue per capita in an era of a dwindling white audience. So, NHL marketing dummies have taken it upon themselves to engage in the politics of virtue signaling in hopes of getting coloreds involved in hockey at least as fans.

According to the NHL marketing people:

Hockey is for Everyone™ uses the game of hockey - and the League's global influence - to drive positive social change and foster more inclusive communities. We believe all hockey programs  ... should provide a safe, positive and inclusive environment for players and families regardless of race, color, religion, national origin, gender, disability, sexual orientation and socio-economic status. Simply put, Hockey is for Everyone™

As the foregoing reveals, the NHL marketing folks have come out and have said they seek to drive social change. Social change is codespeak for pushing white males to the back while promoting coloreds to the front without merit (see: AHAB MOBY DICK RACISM. WHAT THE SOCIAL JUSTICE MOVEMENT IS ALL ABOUT — HUNTING THE GREAT WHITE MALE). NHL execs have decided to join in the hunt against heterosexual whites males.

Scolding Virtue Signaling


Rather than an appeal to young minds regardless of race, the horrible message put forth by dummy NHL execs is a scolding one. The marketing dummies of the NHL are scolding whites as fans and as players. No one likes to be scolded.

Dummy NHL execs have said in so many words:

Hockey is for the colored races too and homosexuals too. So like it or not, must let them play and watch and watch too.

If the NHL marketing folks were smart, which they are not, they would craft a message that makes hockey appeal cool, fun, hip, a source of pride, a badge of honor to be a fan to teens, tweeners and young adults, regardless of race, regardless of being male or female.

SJW virtue signaling is no way to run a business. Look at the NFL. Yet, dummy NHL execs have opted for cooperating with those politically organized in the social change movement, those committed to the subordination of white males in favor of colored males and colored females.

If NHL execs truly were committed to social change, they would fund the construction and operation of hockey rinks in the slums of the USA. Further, they would fund countless amateur leagues operating out of those slum-based rinks, right down to the ice skates, mouthguards and hockey pucks.



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