TRUE DOLLAR JOURNAL

The equally mindless from the those on the right as well as libertarians have spewed gems like these:

• He won because the left and coastal elites shamed Trump supporters.
• Trump promised to destroy political correctness.
• The more Clinton Inc. talked about the Latino vote, the black vote, the gay vote, the woman vote, the more Americans tired of the same old identity politics pandering.
• What really gave Trump his victory is one person: Barack Obama.  This election was nothing less than a complete and total repudiation of his presidency, his policies, his fundamental transformation of America that he promised and delivered.

Getting a vote is like making a sale. Like buying, voting is a voluntary act.

What decides a voter between yes and no? His own self-interests, either as he sees those or as the seller plays up those in this talk.

Self-interest is the strongest interest. A salesman must get the customer's viewpoint and strive to force upon the buyer the belief that his own interest is best served by buying what the salesman offers.

As cold argument seldom sells goods, so too does cold argument seldom get votes. In genius selling, the goal is agreement and not argument.

Any sale mostly gets made in the preparation. Trump began preparing for the campaign three years before announcing his candidacy. Few know this.

Trump secured all of the information he could regarding would-be voters and the conditions surrounding them. That let Trump make an intelligent approach.

Trump never lost sight that he was aiming at sales. Trump sized up the typical would-be voter. Trump hit upon the strongest emotion to leverage. 

Trump talked in future tense. Hillary talked in the now.

There are but three ways to frame anything with respect to time. One can talk of the past. One can talk of the now. One can talk of the future.

Past talk is forensic, judicial talk. It is the talk of blame. Now talk is demonstrative. It is the talk of morals. Thus it is the talk of bonding and cleaving. Future talk is deliberative. It is the talk of choice and payoff.

Stupidly, Hillary talked in the now. Everything about her campaign was in the now. Her updated slogan screamed of being in the now — I'm with her. Hillary cleaved millions of voters away from her by calling them deplorable for considering Trump. Hillary's clumsy rhetoric accused many of not having the right morality, her morality.

Stupidly, Hillary attacked the morality of anyone who dared to think the USA needs to become better by getting off the track politicians like her had the country running over the last eight years.

Trump talked in the future. Everything about Trump's campaign was in the future. Trump's slogan told anyone he or she had a choice to make America great again. Trump gave everyone the choice of much winning with him or no winning with her.

Trump appealed to positive emotions while Hillary appealed to fear.
No one can make a quality sale without appealing to one or more important emotions — love of self, love of family, love of friends. Consistently, Trump talked of love for wounded veterans, for the parents whose children were killed by illegals, for friends losing good paying jobs to Mexico and China.

Hillary only could speak to fear. Her sole emotional appeal was fear of Donald Trump. Hillary told blacks, browns, feminists and queers to fear Trump. Yet, all Americans need a better economy and safer neighborhoods.

Hillary lacked any appeal to love of country. Hillary signaled her love for foreigners rather than Americans.

Trump canvassed where he needed to do so.

As Trump's buildings were planned by planning experts such as himself, so too, Trump had a sales campaign planned by himself and other experts in planning.

No great achievement can be done without a plan and this is so true of winning over an indifferent public.

Sales planning must consider what is being sold, who are the possible buyers and what are the general trade conditions. Two kinds of would-be buyers exist  — the dead-sures and the possibles.

The dead-sures will buy without being called upon. The possibles need attention and sales pitches. Trump went where the possibles were and pitched them with everything I wrote above.

Trump understood the general trade conditions. And from that, you will learn why Trump won.

But Why Did Trump Win?

Now that I have shown you how Trump won, which, by the way, no one else on earth has written this, I shall show you why Trump won.

To know why Trump won, you must have esoteric knowledge of deep psychology. Most lack this knowledge. You will not find this hidden knowledge in the hallowed halls of academia. However, I shall let you see these secrets.

You can view the state of anyone of mankind along a spectrum. On one end of the spectrum is self-preservation and at the other end is self-indulgence.

As you can see, this spectrum reveals much. It can be viewed as a way to gauge risk tolerance, effort or status.


Trump won because Trump understood that most Americans are closer to self-preservation that even self-promotion much less self-indulgence. Most Americans are quite far from even self-promotion. As I have shown with superior True Dollar™ analysis, Americans are now living in the ninth year of an economic depression (see: BARRY'S BOGUS ECONOMY. THE U.S. ECONOMY CONTINUES TO SHRINK IN 2016).

Trump put himself in the other man's shoes. Trump looked at life from the other man's viewpoint.  Trump stepped up to be the friend to help out Americans from their self-preservation troubles.

Trump offered common sense defense in support of self-preservation to every voting American regardless of race, sex or political party preference. Trump offered to keep out all who would endanger anyone's self-preservation  — illegal immigrants, ideological crazy Mohammadans, foreigners' exports.

By revealing the effects of Obama and Hillary's actions of protecting invading illegal aliens, importing crazed, heathen Mohammadans and foreign producers, Trump revealed to would-be voters their personal disadvantages arising from no fault of their own. Thus, Trump spoke to the self-preservation instinct of would-be voters.

Trump instilled confidence in would-be voters by leading them to see that buying him now would safeguard their own interests. Trump sold enough would-be voters that he would ensure that no longer would they be left behind because of reckless anti-American policies by done by Obama and offered again by Hillary.

Trump offered to help Americans get out of self-preservation and into self-promotion. In doing so, Trump offered to help Americans work their way into better status. Success from hard work is a deep-seated American belief.

Trump rekindled in enough would-be voters living in the right places the desire of having more than self-preservation — make America great again. Trump stimulated would-be voters to action to satisfy their desire.
Enough voters living in the right territories (electoral districts) bought what Trump was selling.

By contrast, Hillary only offered to progressive Americans pie-in-the-sky self-indulgence. Mrs. Clinton failed to see that most Americans are hunkered down in self-preservation mode nine years after the biggest credit bubble in the history of mankind, the Greenspan-Bernanke Great Inflation, burst.

Hillary talked up self-indulgent luxury after luxury that most anyone with common sense would reject. Hillary blathered about overpaying women under the guise of "equal pay" (see: THE GENDER GAP ISN'T BETWEEN THE LEGS, IT'S BETWEEN THE EARS. THE MYTH OF PAY INEQUALITY FOR WOMEN). Hillary sang the praises of globalization, which of course, is the thing that moved Americans from at least self-promotion and into self-preservation. Hillary pushed for everything that was not American — illegal immigrants, ideological crazy Mohammadans, foreigners' exports.

Enough voters refused to buy what Hillary was selling, a self-indulgent message that only a few could risk upon. Hillary was an order taker as only dead-sures in the wrong markets bought what Hillary had on offer.

Practically, confidence is the bedrock of all action. Daily, Americans buy advertised products while feeling assured that such products will have standards.

Trump made enough believe in him and his proposition — make America great again.  Trump won the confidence of enough voters in enough electoral districts.

While Hillary took the confidence of deep blue denziens, Hillary failed to gain confidence of others in the contested electoral districts. In spite of the excuses made on her behalf, Hillary failed to convince enough would-be voters that her proposition was worthwhile. During her campaigning, Hillary said something, which too many would-be voters did not believe.

It is simply counter-intuitive. Most talking heads would have claimed Trump to be the risky bet candidate while Hillary the safer bet candidate. Yet, in truth, Hillary with her self-indulgent offering was seen as the riskier candidate in enough markets (territories).

Risk tolerance is low among most Americans these days. To most Main Street Americans in enough states, the proven-success Trump seemed to be the safer play.